Marketer. Copywriter. Aspiring Greeting Card Mogul.
Founded in 2019 by Kelly Villmer, Occasionally Appropriate specializes in handmade cards and other nonessential products that you can’t live without.
For years I’ve wanted to design cards for life’s less celebrated moments, like your sister’s divorce or your neighbor’s vasectomy. I wanted my cards to be slightly offensive and oddly specific. I hope you enjoy them as much as I’ve enjoyed making them. The greeting cards are just foreplay, so check back often to be fully titillated by my growing product line!
